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Marketing: Principles and Practice'
Product Description Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introdu£ 51.99
Counterintuitive Marketing: How Great Results Come from Uncommon Sense'
Product Description More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced th0.01
Principles of Direct and Database Marketing'
Product Description This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.46.99
Principles of Direct and Database Marketing'
Product Description This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship m2.66